SEO INTERVIEW QUESTIONS AND ANSWERS Objective Type Ques Click Here
1- Tell me something about yourself?
You should brief your interviewer about your educational background and your work experience your family,.
2- What was your exact job profile in your previous company?
Provide a suitable explanation about your job profile which would include your job responsibilities and the amount of work you have handled so far.
3- What all verticals have you handled so far?
Verticals means on what themes of websites have you worked so far- this may include education, real estate, IT, travel, Shopping, jobs etc.
4- What is the difference between on page seo and off page seo?
On page seo means optimizing your website and making changes on title, meta tags, site structure, site content, solving canonicalization problem, managing robots.txt etc.
Off page optimization means optimizing your web presence which involves backlink building and social media promotion.
1. The name Google Dance is a term used to describe the index update of the Google search engine.
2. Panda is Update from Google: Panda says that if you use copied content your website will be penalized
3. Panguine is also a google update witch says that is you do over SEO/Excessive/Spam SEO your website will be spanned
4. Title tag: 5 - 10 words, including the company name and relevant keywords, 90 characters with spaces (90 cws).
5. Description tag: Concise summary of the page, an upper limit of perhaps, 170 characters with spaces (170 cws).
6. Keyword tag: An upper limit of 900 characters with spaces - keep it simple and relevant. 10 - 20 Keywords per page (900 cws).
5- How will you solve canonicalization issue or what is .htacess file?
.htacess file is used to solve the canonicalization issue of a website. It may happen that the home page of the site may
take several urls like http://www.example.com or http://www.example.com/index.html or http://example.com . The search engines might treat these url as different and may divide the link juice gained by having various backlinks made with any of these 3 urls. The link juice gets divided between these three urls equally. .htacess file is created to have a single url of the home page so that the link juice is passed onto single url.
6- What is keyword stemming?
It is the process of finding out the root word from the search query. A query having the word “ playful” would be broken down to the word “play” with the help of stemming algorithm. The search results returned would be having the word ” play” in it.
7- What is LSI?
LSI stands for Latent Semantic Indexing. It is a data retrieval technique which finds connection between words and the use of synonyms while fetching data from the index.
8- What do you know about the Florida update?
Florida update happened on November 16th 2003. This update applied stemming, maintained local rank, penalized over optimized sites by applying filter etc. In short, it modified the search results before presenting it to the user by applying filters.
9- What are the limitations of title and description tags?
Title tag can be between 66-70 characters and meta description tag can be between 160-170 characters.
10- Does Google uses keyword tags?
No, Google does not make use of keyword tags.
11- What is 301 redirect?
It is a method of redirecting user from the old page url to the new page url. 301 redirect is a permanent redirect and is helpful in passing the link juice from the old url to the new url.
12- What was the recent update which Google had and what changes would you suggest for it?
Google recently had the Penguin update which was a measure to control web spam. Penguin update had penalized websites which had a spammy backlinking profile and returned more semantic results. Semantic results were based on the relationship between words present on the search query. Penguin trusted sites that had original content, fresh content, good social media presence and quality organic links.
13- What do you understand by Cloaking?
Cloaking involves using deceptive techniques which presents the user with a different version of the webpage than that presented to the search engines.
14- What tools do you use for doing seo?
I use Google webmaster tools, Google Analytics, Open site explorer, Alexa, Website grader etc.
15- What are your good qualities?
You will have to answer here about your good qualities like- I am hardworking, sincere, punctual, love to accept challenges etc.
16- What is the difference between Seo and Sem?
Seo stands for Search Engine Optimization while Sem stands for Search Engine Marketing. Seo provides organic traffic to a website with the help of search engines while Sem involves the use of Google adwords and other paid channels of advertising.
17- What is PPC?
PPC stands for Pay Per Click. It is a form of advertising methodology in which the advertiser pays for every click on their ads. Google uses this form of advertising in its channel of advertising called Adwords.
18- Which is better Robots.txt or Meta Robots Tag?
Meta Robots tag is much better as it helps in forcing the search engine crawlers not to index and display the hidden pages in your server.
19- Do you use separate Seo strategies for Google,Yahoo and Bing?
Yes I use separate strategies for Google,Yahoo and other search engines.More backlinks are required for Google .It pays more attention to backlinks and site authority while Yahoo and Bing pays more attention to title and Meta tags. Hence, a site takes time to rank on Google as compared to Yahoo and Bing.
20- How will you increase the Pagerank of a page?
By building more backlinks from authority sites and high page rank webpages.
21- How will you check the number of backlinks of your competitors site?
With the help of the link operator on Google and by using various external tools like Alexa, Backlink Watch , Open Site Explorer, Backlink finder etc.
22- Which is more important- Building backlinks to a website or building great content?
Both are important. Building great content is necessary as it is your first step towards ranking ;and building backlinks helps to build authority to your website and is an important metric for ranking well. Hence both should go parallel and both are equally important.
23- Who is Matt Cutts?
Matt Cutts is the head of Google's web spam team.
24- If a website has a search engine saturation of 40% , what does that mean?
It means 40% of web pages from that particular website are indexed by the search engine.
25- What do you mean by anchor text?
Clickable text written on an hyperlink is known as anchor text. It is of great value to the search engines and is used for evaluating the relevance of web pages with respect to search queries.
26- How will you treat Web standards while optimizing a website?
Google loves web standards hence I will apply the web standards provided by W3C while optimizing a web site.
27- What methods would you apply for decreasing the loading time of a website?
I would use external style sheets, less images (unless necessary), optimize the images and decrease the file sizes of the image without reducing the quality of the image, use CSS sprites to reduce HTTP requests etc.
28- Which tools do you use for choosing keywords?
I use Google Keyword tool, Wordtracker tool, Wordstream, Seo book keyword tool etc.
*Remember certain tools are paid but you may use the trial version for some days.
29- What blogs and sites do you regularly visit to update yourself?
I follow Matt Cutts blog. Seomoz blog, Seochat forums, Searchengineland.com,Seo book, Seosandwitch :) etc.
30- What are doorway pages?
These are pages that are specially created to rank high on search engines using deceptive techniques.These pages do not provide useful content but instead redirect users to the main page.
31- What are the Social Media channels you have used for marketing?
I have used blogs like blogger,wordpress,typepad etc, social bookmarking sites like Digg,Jumptags,Delicious etc., social networking sites like Facebook,Linkedin etc., Video Sharing sites like Youtube,Vimeo etc.
32- What would you suggest to the client who has a website made on Flash? How would you do Seo for that site?
Search engines find it harder to parse the contents presented using Flash. I would suggest the client to use an alternative to flash like HTML 5.
33- What do you understand by Frames in HTML?
A frame is a HTML technique which divides the content of a page onto several parts. Search engines see Frames as completely different pages and as such Frames have a negative impact on Seo. We should avoid the usage of Frames and use basic HTML instead.
34- Which is the popular search engine in Russia?
Yandex is popular in Russia.
35- If the meta robots tag has a value of "no index, no follow" what does it mean?
It means the search engine crawlers would not index the contents and would not follow the links present on the page.
==================================Second Pattern====================================
Question A: On Home Page, I have 10 images, from which I want the Google Spider to crawl only 5 and remaining 5 should be hidden from the Spider? What will I do?
Answer A) I will make a separate folder in the root file and put all those five 5 images which I don’t want the spider to crawl and then add the folder in the Robots.txt
Question B) What is the difference between Indexing and Crawling?
Answer B) 1) When the Search Engines come on your website and read the data or find the data, this process is called crawling.
2) Whenever Search Engines come on your website, which ever page they crawl, they take a copy of that page with them and save it on their server. This process done by the search engine is called Indexing
Question C) Which four search engines comprise 90%+ of all general web search traffic?
Answer C) Google, Yahoo!, MSN/Live and Ask
Question D) Three most important elements in the head section of an HTML document that are employed by search engines.
Answer D) Title, Meta Description and Meta Robots are the big 3.Meta keywords is another common answer, but it would rank as a distant 4th.
Question E) Briefly explain the PageRank Algorithm?
Answer E) In simple terms, Google uses the gross number of inbound links to a page to determine how important the page is. This “pagerank” has little to do with actual search results but can make a difference on user behavior.
Questions F) What are XML sitemaps?
Answers F) They are an additional tool to help the search engines when they crawl a site. There is no requirement for any sitemap and your pages will get indexed without them if you pay close attention to navigation within your site.
Questions G) Explain various steps that you would take to optimize a website?
Answer G)
A. 1. Interview website owner or webmaster to get a good grasp of the site’s purpose and goals.
2. Perform a keyword analysis to find best performing keywords that should be used for that site and for individual pages of the site.
3. Analyze site content to determine usage of relevant keywords and phrases.
This includes visible text as well at titles, META tags, and “alt” attributes.
4. Examine site navigation.
5. Determine the existence of robots.txt and sitemap and examine those for effectiveness.
6. Make recommendations for changes needed for the site and each individual page.
Question H) If the company whose site you’ve been working for has decided to move all of its content to a new domain, what steps would you take?
Answer H) I would update the old site with permanent redirects to to new page for every page. Then I would attempt to remove old content from the major search engines to avoid duplicate content issues.
